Craig Backus, Owner of Golden Principle Marketing, has been named an Accredited Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide.
Franchisers Lauded for Email Marketing Success and Creativity in B2B, B2C, and Best Overall Categories
March 01, 2011 09:00 AM Eastern Daylight Time
WALTHAM, Mass.--(EON: Enhanced Online News)--Constant Contact®, Inc. (NASDAQ: CTCT), the trusted marketing advisor to more than 400,000 small organizations worldwide, awarded The Original Basket Boutique with the best overall email campaign in Constant Contact’s 2nd Annual Franchise Excellence in Email Awards. EmbroidMe Birmingham and Baby Bootcamp were the winners in the B2B and B2C categories, respectively.
“Email marketing is a must-have for today’s small businesses, because it helps them connect with customers and build successful relationships easily and at an affordable price. These highly successful franchises chose our email marketing because of our track record of success, free personal coaching, support, and easy-to-use templates.”
“We were really impressed with the entries that we received; these franchises are clearly having great success with email marketing,” said Steve Johnson, vice president, Partners, Constant Contact. “Email marketing is a must-have for today’s small businesses, because it helps them connect with customers and build successful relationships easily and at an affordable price. These highly successful franchises chose our email marketing because of our track record of success, free personal coaching, support, and easy-to-use templates.”
The Constant Contact Franchise Excellence Award attracted many creative franchisors that designed innovative and functional programs that helped generate business. The winners were standouts in the B2B, B2C, and Best Overall categories. They are:
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact as their engagement hub for starting and driving ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled know how, education and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Erika Dornaus, 781-482-7039
Jeremiah Sisitsky, 339-222-5740
Leader in email marketing recognizes outstanding achievements in email marketing by Abrakadoodle, Geeks On Call and EmbroidMe
Public Company Information:NASDAQ:
Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing and online survey tools for small organizations, today announced the winners of its first ever Franchise Excellence in Email Awards. Abrakadoodle®, Geeks On Call®, and EmbroidMe® were recognized for their outstanding achievements in email marketing as judged by Constant Contact's Franchise team and guest judge Joel Libava, The Franchise King® and president of Franchise Selection Specialists Inc.
"One of the many great characteristics of a successful franchise is their creative use of technology," said Kevin O'Brien, director, National Accounts, Constant Contact. "This was very apparent as we reviewed the entries for the Franchise Excellence in Email Awards. From creative design to compelling content, franchise businesses not only understand email marketing, they use it to help build strong customer relationships. We are so pleased to recognize our three winning franchises for outstanding email marketing success."
The Franchise Excellence in Email Awards attracted submissions from franchisors and franchisees across the country and spanned multiple industries. The winning entries were selected in the following three categories:
Best in Show 2009: Abrakadoodle
This award-winning franchise impressed the judges with its high open rates and significant subscriber growth by using best practices and continually incorporating reader feedback into future campaigns.
Best Overall B2C Email Campaign: Geeks On Call
High open and click-through rates caught the judges' attention, but it was the creative use of templates and content designed to meet the needs of their audience, that helped Geeks On Call win in this category.
Best Overall B2B Email Campaign: EmbroidMe
In the challenging B2B category, EmbroidMe set the bar high with diverse, yet relevant content that met the needs of its audience and led to a significant increase in sales directly attributed to its email campaigns.
Constant Contact also would like to recognize the following franchises for receiving an honorable mention for their creativity and success in email marketing: BlackJack Pizza®, Great Clips®, SignARama®, and WSI.
In addition to national recognition, the winner in each category will receive a customized Constant Contact email marketing template for their franchise and twelve months free use of Constant Contact Email Marketing for one franchisee*.
"Among the many excellent entries I reviewed, those that stood out to me were from the franchises that clearly understood their customer bases and used email marketing to communicate about their specific needs," said Libava. "I, myself, learned a lot about email marketing during the review process, and believe that franchises of all sizes can learn valuable marketing tips from these three winning organizations."
Franchise businesses interested in learning more about the Constant Contact franchise program and how email marketing can benefit their business should visit: http://www.constantcontact.com/industry/franchises.jsp.
* One free template and account awarded to ultimate winner per category. Free Constant Contact account starting 3/1/2010 to 3/1/2011. Free account includes Email Marketing for up to a total of 5,000 email addresses, Online Survey for up to a total of 5000 responses per month, Event Management for up to a total of 10 published events per month, Image Hosting and Archive. Use of this account is subject to Constant Contact's standard terms and conditions. Winner will be responsible for all fees for use of the accounts above the noted levels. Free custom template will be created by Constant Contact's custom services team and will be created on a timetable set by that team.
About Constant Contact, Inc.
With more than 300,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla. To learn more, please visitwww.ConstantContact.com or call 781-472-8100.
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