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Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing and online survey tools for small organizations, today announced the winners of its first ever Franchise Excellence in Email Awards. Abrakadoodle®, Geeks On Call®, and EmbroidMe® were recognized for their outstanding achievements in email marketing as judged by Constant Contact's Franchise team and guest judge Joel Libava, The Franchise King® and president of Franchise Selection Specialists Inc.
"One of the many great characteristics of a successful franchise is their creative use of technology," said Kevin O'Brien, director, National Accounts, Constant Contact. "This was very apparent as we reviewed the entries for the Franchise Excellence in Email Awards. From creative design to compelling content, franchise businesses not only understand email marketing, they use it to help build strong customer relationships. We are so pleased to recognize our three winning franchises for outstanding email marketing success."
The Franchise Excellence in Email Awards attracted submissions from franchisors and franchisees across the country and spanned multiple industries. The winning entries were selected in the following three categories:
Best in Show 2009: Abrakadoodle
This award-winning franchise impressed the judges with its high open rates and significant subscriber growth by using best practices and continually incorporating reader feedback into future campaigns.
Best Overall B2C Email Campaign: Geeks On Call
High open and click-through rates caught the judges' attention, but it was the creative use of templates and content designed to meet the needs of their audience, that helped Geeks On Call win in this category.
Best Overall B2B Email Campaign: EmbroidMe
In the challenging B2B category, EmbroidMe set the bar high with diverse, yet relevant content that met the needs of its audience and led to a significant increase in sales directly attributed to its email campaigns.
Constant Contact also would like to recognize the following franchises for receiving an honorable mention for their creativity and success in email marketing: BlackJack Pizza®, Great Clips®, SignARama®, and WSI.
In addition to national recognition, the winner in each category will receive a customized Constant Contact email marketing template for their franchise and twelve months free use of Constant Contact Email Marketing for one franchisee*.
"Among the many excellent entries I reviewed, those that stood out to me were from the franchises that clearly understood their customer bases and used email marketing to communicate about their specific needs," said Libava. "I, myself, learned a lot about email marketing during the review process, and believe that franchises of all sizes can learn valuable marketing tips from these three winning organizations."
Franchise businesses interested in learning more about the Constant Contact franchise program and how email marketing can benefit their business should visit: http://www.constantcontact.com/industry/franchises.jsp.
* One free template and account awarded to ultimate winner per category. Free Constant Contact account starting 3/1/2010 to 3/1/2011. Free account includes Email Marketing for up to a total of 5,000 email addresses, Online Survey for up to a total of 5000 responses per month, Event Management for up to a total of 10 published events per month, Image Hosting and Archive. Use of this account is subject to Constant Contact's standard terms and conditions. Winner will be responsible for all fees for use of the accounts above the noted levels. Free custom template will be created by Constant Contact's custom services team and will be created on a timetable set by that team.
About Constant Contact, Inc.
With more than 300,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla. To learn more, please visitwww.ConstantContact.com or call 781-472-8100.
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